Privacy Policy

Effective Date: 1 September 2026

Welcome to The Sufi Store. We are committed to protecting your privacy and handling your personal information with care, honesty, and respect. This Privacy Policy explains what information we collect, how we use it, how we protect it, and what your rights are as a customer.

By using our website at thesufistore.in and by placing an order with us, you agree to the terms of this Privacy Policy. If you have any questions, please contact us at contact@thesufistore.in at any time.

1. Who We Are

The Sufi Store is an Indian womenswear brand offering curated ethnic and fusion clothing online. We operate at thesufistore.in and can be reached at:

Email: contact@thesufistore.in
Phone: +91 96950 17813
Hours: Monday to Saturday, 10am to 7pm IST

2. Information We Collect

Information You Give Us

When you shop with us, create an account, or get in touch, we collect:

• Your full name
• Email address
• Mobile number
• Delivery address including pin code
• Payment information (processed securely through our payment gateway — we do not store card details)
• Any messages or queries you send us

Information We Collect Automatically

When you visit our website, we automatically collect certain technical information including:

• Your IP address
• Browser type and version
• Pages you visit and time spent on each page
• The website you came from before visiting us
• Device type (mobile, tablet, desktop)

This information is collected using cookies and similar tracking technologies. It helps us understand how customers use our website so we can improve your shopping experience.

Information From Third Parties

If you connect with us through Instagram, Facebook, or WhatsApp, we may receive basic profile information in accordance with those platforms’s privacy settings.

3. How We Use Your Information

We use your information for the following purposes:

• To process and fulfil your orders, including dispatching your garments and sending tracking updates
• To send you order confirmation emails and delivery notifications via SMS and email
• To handle exchanges, queries, and customer support requests
• To send you marketing emails about new arrivals, exclusive offers, and style updates, but only if you have opted in
• To improve our website, product listings, and overall shopping experience
• To comply with legal and regulatory obligations

We will never use your information for any purpose beyond what is described above.

4. Marketing Communications

If you subscribe to our newsletter or tick the marketing opt-in at checkout, we will send you emails about new arrivals, seasonal collections, and exclusive offers.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send, or by emailing us at contact@thesufistore.in. Unsubscribing from marketing emails will not affect order confirmation or transactional messages.

5. Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files placed on your device that help us remember your preferences and understand how you use our site.

We use the following types of cookies:

• Essential cookies: Required for the website and shopping cart to function correctly. These cannot be disabled.
• Analytics cookies: Help us understand which pages are popular and how visitors navigate our site. We use this data in aggregate form only.
• Marketing cookies: Used to show you relevant content and advertisements. These are only placed with your consent.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of our website, including the shopping cart.

6. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We only share your data with trusted partners who help us operate our business:

• Delivery partners such as Delhivery, Bluedart, and Xpressbees, who need your name and address to deliver your order
• Payment gateway providers who process your payment securely
• Email service providers who send our transactional and marketing emails
• Analytics platforms to help us understand website performance

All third parties we work with are required to handle your data securely and only for the specific purpose we have engaged them for.

We may also share your information if required by law, a court order, or a regulatory authority.

7. How We Protect Your Information

We take the security of your personal information seriously. We use:

• SSL encryption on our website (look for the padlock icon in your browser)
• Secure payment gateways that are PCI DSS compliant
• Restricted access to customer data within our team
• Regular security reviews of our systems and processes

No method of transmission over the internet is completely secure, but we do everything reasonably possible to protect your information.

8. How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfil the purposes it was collected for, including:

• Order and transaction records: 7 years for accounting and legal compliance
• Customer account information: until you request deletion
• Marketing preferences: until you unsubscribe or request deletion
• Website analytics data: 26 months in anonymised form

9. Your Rights

As a customer of The Sufi Store, you have the following rights regarding your personal information:

• Right to access: You can request a copy of the personal information we hold about you
• Right to correction: You can ask us to correct any inaccurate information we hold
• Right to deletion: You can request that we delete your personal information, subject to legal obligations
• Right to opt out: You can unsubscribe from marketing communications at any time
• Right to portability: You can request your data in a portable format

To exercise any of these rights, please email us at contact@thesufistore.in or call us at +91 96950 17813. We will respond within 7 business days.

10. Children’s Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at contact@thesufistore.in and we will delete it promptly.

11. Links to Other Websites

Our website may contain links to third-party websites such as our payment gateway or social media profiles. Once you leave our website, this Privacy Policy no longer applies. We recommend reading the privacy policy of any third-party website you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please get in touch:

The Sufi Store
Email: contact@thesufistore.in
Phone: +91 96950 17813
Hours: Monday to Saturday, 10am to 7pm IST
Website: thesufistore.in

We are always happy to help.